Date: February 24, 2009
Time: 3:00 p.m.
Location: W Minneapolis - The Foshay
821 Marquette Avenue, Minneapolis, MN 55402
Registration: Event Closed
Part Three of the Duet Lecture series, Making Every Scent Count explores the employment of all five senses to enhance the customer experience. Hear from Capsule brand specialist Aaron Keller and Winthrop & Weinstine, P.A., Trademark and Brand Management attorney
Stephen R. Baird as they discuss the benefits of auditing the customer experience, designing a cohesive sensory experience, and protecting the experience where possible under intellectual property law.
Click here to view the event invitation.