Minneapolis, MN—Winthrop & Weinstine, P.A., is proud to announce that its Director of Marketing,
Deb Cochran, has been chosen as one of 2008's Unsung Legal Heroes by
Minnesota Lawyer. The honor is awarded to 25 recipients that represent Minnesota's outstanding legal support professionals. Five winners are selected in each of the following categories: firm administrator, law librarian, legal marketer, legal secretary and paralegal. Deb has been selected for the Legal Marketer of the Year award.
Although Winthrop & Weinstine had grown significantly in the last ten years, it was best known to its clients and had not made the transition to a familiar name brand in the marketplace. Due to Deb's leadership, strategic thinking and creativity, awareness of Winthrop & Weinstine has grown. Her diligence in launching a new ad campaign and reinforcing it over the past two years has taken the firm to new levels and established it as a familiar brand.
“Deb's initiative, energy and strategic direction have been invaluable to our marketing efforts,” says firm President Scott J. Dongoske. “She has helped guide Winthrop & Weinstine from a relatively unknown firm to a well-known, top 10 law firm in the Twin Cities.”
The recipients will be honored at an awards celebration on Wednesday, September 10, 2008, at the Hyatt Regency in Minneapolis.