Winthrop & Weinstine, P.A.’s
Director of Marketing Deb Cochran discusses embracing the “low-key” marketing approach. Deb is quoted in
John Reinan’s article on
MinnPost.com about the legal marketing industry’s use of new and vast techniques, like blogging and online social networks. “Our marketing really revolves around creating awareness,” Deb said, “It’s about helping people consider our firm and our lawyers, and building that trust overall” (qtd. in Reinan).
In addition, Reinan discusses the success of
DuetsBlog, a blog written by some of Winthrop & Weinstine’s
Trademark & Brand Management group, headed up by attorney
Stephen R. Baird. Reinan affirms that many lawyers are afraid of blogging, but Steve Baird and his team have enjoyed entering into it. “It’s been great,” Steve said, “It allows us to explore some topics in a more creative way that you’d normally approach them” (qtd. in Reinan).
About DuetsBlog
DuetsBlog, recently launched by the Trademark & Brand Management practice group at Winthrop & Weinstine, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.