Winthrop & Weinstine, P.A.,
Intellectual Property attorney and chair
Stephen R. Baird has an article featured on the Web site
BPCouncil.com, a site dedicated to giving intellectual property professionals a platform to exchange information, resources, and best practices. Steve’s article, “Single-Letter Trademarks in Hotel Branding,” part one of a series, is an adaptation of a post for
DuetsBlog, written by the
Trademark & Brand Management attorneys at Winthrop & Weinstine (you can find Steve’s original post
here). The article explores using single-letters as
trademarks in the hotel industry. The second part to the series will appear on BPCouncil.com in the next few weeks.
About DuetsBlog
DuetsBlog, recently launched by the
Trademark & Brand Management practice group at
Winthrop & Weinstine, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether.
DuetsBlog is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.
The opinions expressed on
DuetsBlog represent the authors listed on the blog and not necessarily those of Winthrop & Weinstine, P.A.