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Bradley J. Walz Blog Post Featured Article on ipFrontline

Winthrop & Weinstine, P.A., Intellectual Property and Trademark & Brand Management attorney Bradley J. Walz has an article featured on ipFrontline™.com, a site that features articles and resources related to intellectual property and technology. Brad’s article, “The Looming Danger of Modernizing a Trademark,” is an adaptation of a post for DuetsBlog, written by the Trademark & Brand Management attorneys at Winthrop & Weinstine (you can find Brad’s original post here). The article looks at well-known brands that have recently been “updated.” Brad explores the risks of changing a brand’s look, most often at the expense of abandoning the old trademark and its goodwill.
To read the article on ipFrontline™, click here.
To go to DuetsBlog, click here.

About DuetsBlog
DuetsBlog, recently launched by the Trademark & Brand Management practice group at Winthrop & Weinstine, was born out of the chasm that can divide legal and marketing types. This divergence can be a formidable obstacle to early coordination, planning and dialogue between legal and marketing teams. When this happens, the opportunity for an organization to be strategic, create and own great value, and protect it, is diminished, if not lost altogether. DuetsBlog is an effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.

The opinions expressed on DuetsBlog represent the authors listed on the blog and not necessarily those of Winthrop & Weinstine, P.A.

For More Information
Deb Cochran
Direct: (612) 604-6688
Bradley J. Walz Blog Post Featured Article on ipFrontline
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