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Bradley J. Walz Discusses Licensing, Franchising in Minneapolis/St. Paul Business Journal

Winthrop & Weinstine, P.A., trademark attorney  Bradley J. Walz is quoted in the Friday, July 9, 2010, edition of the Minneapolis/St. Paul Business Journal. The article, “Finding a market’s sweet spot,” focuses on Hacker’s Guide, a growing business that specializes in golf course ratings and reviews. Workshop panelists, including Brad Walz, give the business owner tips on how to market, other than in print. Brad discusses the decision to either license or franchise Hacker’s Guide, the book, which brings in the most revenue (in comparison to the business’s blog). “In a licensing agreement, you can license them the right to use the mark to promote the book, but you then have to pull back on the control. You can’t have as much influence on how the book is written, how it’s promoted,” Brad said (qtd. in Hammerand).

Click on the link to read "Finding a market's sweet spot."

Article Citation
Hammerand, Jim. “Finding a market’s sweet spot.” Minneapolis/St. Paul Business Journal. 9 July 2010, Ventures sec.: 9+.
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