Video: Stephen R. Baird's Trademark & Brand Talk
Trademark & Brand Management attorney Stephen R. Baird discusses trademark law and brands in a video. During a trip to Boston, Steve gave a talk at the offices of Blackcoffee, a brand management consultancy and brand design agency.
In the video, Steve discusses:
- Trademark Summary Guide
- Spectrum of Distinctiveness
- When to Search and Clear Proposed Brand Names
- Suggestive and Descriptive Marks
- Staying on the Right Side of the Line
- Avoiding Use of the D-Word
- Scope of Trademark Rights
- Likelihood of Confusion -- the Test of Trademark Infringement
- Non-Traditional Trademarks
- Walther P99 and PPK Handgun Configurations
- Functionality as a Bar to Trademark Protection
To watch the video, click here.
Special thanks to Blackcoffee for recording and editing this video.
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