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Latest From Our Blog

Help! Someone Copied My Stuff!
At some point in this digital age, almost every individual or business in the creative space will discover that somebody has copied them. You may see it yourself, or you may ...
USPTO Pulling Up the Ladder on Picture-Word Equivalency in Assessing Trademark Rights?
A recent stroll through the Minneapolis skyway and the above construction billboard reminded me that we haven’t discussed the picture-word equivalency doctrine in trade...

Trademark & Brand Management

Winthrop & Weinstine has a direct approach to this critical practice area—we defend and protect your trademarks and brands as if they were our own. This intense and personal approach informs all we do. It is why we have invested in and fostered a stellar team of seasoned professionals that is both well known and highly respected throughout the legal community. It is precisely what clients like you expect when entrusting us with your most irreplaceable business assets – your image, your identity, your very name.

Our Trademark & Brand Management attorneys advise new and emerging businesses, providing innovative, aggressive legal strategies for growing, and extending their emergent brands.

As a result, a steady stream of both new and existing businesses have increasingly turned to Winthrop & Weinstine trademark attorneys for a wide range of branding and trademark services, including:
  • Trademark searches and opinions
  • Trademark selection advice
  • Trademark registration
  • Trademark ownership advice
  • U.S. and international trademark portfolio management
  • Madrid Protocol counseling
  • Trademark conflict resolution
  • Trademark licenses
  • Trademark acquisition and assignments
  • Ad clearance
  • False advertising advice
  • Unfair competition counseling
  • Cross branding transactions
  • State and federal court litigation
  • Proceedings before the U.S. Trademark Trial and Appeal Board
Proactive, not just reactive, another Winthrop & Weinstine difference
As a core value, Winthrop & Weinstine takes an energetic, active role in helping clients maximize and grow their brand and trademark presence worldwide.
We also work hand in glove with our clients’ advertising/marketing agencies to strategically extend and defend brands and marks across market segments, cultures, and national boundaries.

Measured strategies that fit your situation
The stakes could hardly be higher. Whether competitors are attempting to trade on your goodwill in the marketplace, diluting the distinctiveness of your famous mark, or flat out infringing on your valuable marks, Winthrop & Weinstine tailors expert legal solutions that quickly resolve the issue with the greatest economic efficiency.

We come fully equipped to aggressively litigate your case all the way to trial when necessary. But we also work hard to obtain extraordinary relief through restraining orders and preliminary injunctions.

The goal is always to prevent damage to your name, your mark, and your profitability using all legal remedies available. Contact us today to learn more about our branding and trademark attorney services.

Professionals

Name

Phone

Email

Wesley D. Anderson
Attorney 
p  (612) 604-6697 
f   (612) 604-6897 
Stephen R. Baird
Attorney 
p  (612) 604-6585 
f   (612) 604-6985 
Tucker A. Chambers
Attorney 
p  (612) 604-6586 
f   (612) 604-6976 
Cheryl E. Classen
Paralegal 
p  (612) 604-6622 
f   (612) 604-6822 
Erin O. Dungan
Attorney 
p  (612) 604-6579 
f   (612) 604-6979 
Martha J. Engel
Attorney 
p  (612) 604-6470 
f   (612) 604-6870 
Michael T. Olsen
Attorney 
p  (612) 604-6718 
f   (612) 604-6818 
Timothy D. Sitzmann
Attorney 
p  (612) 604-6689 
f   (612) 604-6989 
Bradley J. Walz
Attorney 
p  (612) 604-6725 
f   (612) 604-6825 
Articles

July 28, 2016
Attorney Brad Walz Interviewed by Kare 11

January 27, 2014
Battles Over Demand Letters: Lessons From 'The F Word'

June 21, 2013
Trademark & Brand Management Practice Recognized by World Trademark Review 1000

October 22, 2012
Stephen R. Baird Discusses Role of Social Media in Trademark Bullying Disputes

July 23, 2012
"Let It Slide: Copyright Infringement On Pinterest," Catlan McCurdy Authors Article in Law360

June 30, 2012
Stephen R. Baird Discusses Claims of “Trademark Bullying”

January 02, 2012
Video: Hot Marketing Topics with Trademark & Legal Implications

December 13, 2011
Bradley J. Walz Suggests Money is Motive for Debated Changes in IP Law

August 03, 2011
Susan A. Perera's "Protecting Your Color Trademark" Published on IP Law 360

July 25, 2011
"Exposing Two-Face Brands" by Stephen R. Baird Featured on World Trademark Review

July 06, 2011
Video: Stephen R. Baird's Trademark & Brand Talk

June 24, 2011
Stephen R. Baird Discusses Wiper Fluid Lawsuit in Local Business Journal

June 16, 2011
"Taste Infrigement" by Stephen R. Baird Appears in iP Frontline

May 09, 2011
Trademark Attorney Daniel J. Kelly Article Featured in Law360

February 08, 2011
Article by Stephen R. Baird & Susan A. Perera Featured in Minnesota Business

November 12, 2010
Minneapolis/St. Paul Business Journal Features Stephen R. Baird, DuetsBlog in Nov. 12 Edition

July 31, 2010
Bradley J. Walz Comments on Leeds Lawsuit Against Olympus in Biz Journal Article

July 13, 2010
Bradley J. Walz Discusses Licensing, Franchising in Minneapolis/St. Paul Business Journal

June 07, 2010
Bradley J. Walz Guest Blogs About Social Media on TECHdotMN

May 17, 2010
Article by Bradley J. Walz Featured in Upsize Magazine

April 09, 2010
"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird

January 19, 2010
"Be Careful When Updating Your Firm's Trademark" - Bradley J. Walz

November 30, 2009
Intellectual Property's DuetsBlog Makes a "Splash"

November 17, 2009
Stephen R. Baird Discusses "Trademarking" in Upsize

November 13, 2009
Legal Implications of Branding - Stephen R. Baird

November 09, 2009
Stephen R. Baird's "A Trademark Touch" Cover Story for Brand Packaging Magazine

October 12, 2009
Stephen R. Baird Adapted Blog Post a Featured Article for Thomson Reuters Newsletter

October 12, 2009
Stephen R. Baird Blog Post Featured on ipFrontline

September 21, 2009
Webinar: What Trademark Lawyers Need to Understand About In Re Bose

September 15, 2009
MinnPost.com Article Spotlights Winthrop & Weinstine's Marketing Approach

August 11, 2009
Bradley J. Walz Blog Post Featured Article on ipFrontline

July 23, 2009
Stephen R. Baird's Blog Post Featured on BPCouncil.com

March 30, 2009
Stephen R. Baird Interview on MinnPost.com

December 22, 2008
Stephen R. Baird Featured in Iowa Law E-Newsletter

July 21, 2008
Winthrop & Weinstine Trademark Case Featured in Star Tribune

May 09, 2008
Stephen R. Baird Presents TTAB Rule Changes (Presentation)

May 08, 2008
Stephen R. Baird Presents TTAB's Tough Stance on Fraud (Presentation)

May 01, 2008
Stephen R. Baird Featured in Alma Matter Newsletter

July 01, 2007
"Look Before You Leap!" - Stephen R. Baird

May 01, 2007
"Do I Really Need to Register My Name and Logo? The Short Answer: Really!" - Stephen R. Baird

January 01, 2007
"What's in a Brand? More than Just a Name!" - Stephen R. Baird

May 20, 2006
“2005 Trademark Decisions of the Federal Circuit” – Stephen R. Baird

May 01, 2006
Stephen R. Baird Featured on TTABlog

Client Alerts
Press Releases

March 20, 2017
Baird, Engel and Anderson Honored With JD Supra “Reader’s Choice” Awards

January 30, 2017
Trademark & Brand Management Practice Recognized by 2017 World Trademark Review 1000

December 12, 2016
Winthrop & Weinstine Welcomes Eight New Associates

November 01, 2016
U.S. News – Best Lawyers® Ranks Twenty-Six Winthrop & Weinstine Practices in its “Best Law Firms” List

August 15, 2016
Twenty-Six Winthrop & Weinstine Attorneys Named to 2017 “Best Lawyers In America” List

June 03, 2016
Winthrop & Weinstine Attorneys Recognized as “IP Stars” by National Publication

February 22, 2016
Winthrop & Weinstine Secures Third Victory For Local Candy Company in Trademark Suits Against Snack Food Giants

November 12, 2015
Winthrop & Weinstine Continues to Grow With the Hiring of Five New Associates

November 02, 2015
U.S. News – Best Lawyers® Ranks Twenty-Four Winthrop & Weinstine Practices in its “Best Law Firms” List

May 20, 2015
Winthrop & Weinstine Attorneys Recognized as "IP Stars" by National Publication

February 04, 2015
Trademark & Brand Management Practice Recognized by 2015 World Trademark Review 1000

February 02, 2015
Winthrop & Weinstine Welcomes New Attorney Wesley Anderson

November 04, 2014
U.S. News – Best Lawyers® Ranks Twenty-Three Winthrop & Weinstine Practices in its “Best Law Firms” List

June 05, 2014
Winthrop & Weinstine Attorneys Recognized as "IP Stars" by National Publication

February 03, 2014
Trademark & Brand Management Practice Recognized by 2014 World Trademark Review 1000

November 01, 2013
U.S. News – Best Lawyers® Ranks Twenty-Three Winthrop & Weinstine Practices in its “Best Law Firms” List

June 21, 2013
Trademark & Brand Management Practice Recognized by World Trademark Review 1000

June 10, 2013
Winthrop & Weinstine Attorneys Recognized as “IP Stars” by National Publication

September 19, 2012
Twenty Two-Attorneys from Winthrop & Weinstine Named to “Best Lawyers in America” List

January 31, 2012
Prominent Patent & IP Attorneys Join Winthrop & Weinstine

January 17, 2012
Winthrop & Weinstine Announces 2012 Board of Directors

December 20, 2011
Stephen R. Baird Named an "Attorney of the Year"

November 21, 2011
Best Lawyers Ranks Multiple Firm Practice Groups as Top Tier

October 28, 2011
Winthrop & Weinstine Expands IP Department, Adds New Patent Attorney to Form "Patent Boutique"

September 13, 2011
Seventeen Lawyers Listed in The Best Lawyers in America®

August 18, 2011
Winthrop & Weinstine Recognized as One of the "Best Places to Work" for 6th Time

May 23, 2011
Winthrop & Weinstine Helps Local Food Bank Raise Funds

March 21, 2011
Winthrop & Weinstine Announces 2011 Board of Directors

December 21, 2010
Winthrop & Weinstine Celebrates This Holiday Season with the Help of Local Talent

December 15, 2010
DuetsBlog Recognized as Top Minnesota Legal Blog

November 22, 2010
Sixteen Shareholders Named to Best Lawyers in America

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Steve Baird's expertise and pursuit of excellence in the trademark field have been of great benefit to our companies.
- Wulf-Heinz Pflaumer, Managing Director of Umarex Sportwaffen GmbH & Co. KG, and Managing Director of Carl Walther GmbH
We help strengthen the value of intellectual property assets through strategic joint ventures and technology alliances.
- Michael T. Olsen
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Susan A. Perera
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Sharon D. Armstrong
It's always been my philosophy to know my client's goals, advise on business issues, and build a relationship that endures over time.
- Devan V. Padmanabhan
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- David P. Pearson
I work with clients to explain their complex IP issues to judge and jury, clearly and persuasively.
- Sri K. Sankaran
I work with clients to explain their complex IP issues to judge and jury, clearly and persuasively.
- Sri K. Sankaran
We help strengthen the value of intellectual property assets through strategic joint ventures and technology alliances.
- Bradley J. Walz
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Daniel J. Kelly
Clients deserve 'insurance' that what they are doing is protected and in tune with the direction of their business goals.
- Nathan J. Witzany
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Paul J. Robbennolt
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Edward R. Culhane
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Scott J. Dongoske
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Dean D. Willer
Catlan's detail oriented intellectual property strategy enabled us to successfully secure all the IP assets necessary to complete our corporate merger.
- Kay Horsch, Founder & Chairman of The Human Spirit Initiative
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Craig S. Krummen
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Brett A. Klein
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Michelle E. Dawson
Winthrop & Weinstine is here to protect your most important intangible business assets - today and in the future.
- Martha J. Engel