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PROTECT YOUR NAME

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Trademark & Brand Management

Our Best People Protecting Your Best Assets

Winthrop and Weinstine has a direct approach to this critical practice area -- We defend and protect your trademarks and brands as if they were our own.

This intense and personal approach informs all we do. It is why we have invested in and fostered a stellar team of seasoned professionals that is both well-known and highly respected throughout the legal community. It is precisely what clients like you expect when entrusting us with your most irreplaceable business assets – your image, your identity, your very name.

In addition, our Trademark and Brand Management attorneys advise new and emerging businesses, providing innovative, aggressive legal strategies for growing and extending their emergent brands.

As a result, a steady stream of both new and existing businesses have increasingly turned to Winthrop & Weinstine for a wide range of trademark and branding services, including:
 
  • Trademark searches and opinions
  • Trademark selection advice
  • Trademark registration
  • Trademark ownership advice
  • U.S. and international trademark portfolio management
  • Madrid Protocol counseling
  • Trademark conflict resolution
  • Trademark licenses
  • Trademark acquisition and assignments
  • Ad clearance
  • False advertising advice
  • Unfair competition counseling
  • Cross branding transactions
  • State and federal court litigation
  • Proceedings before the U.S. Trademark Trial and Appeal Board

Proactive, not just reactive, another Winthrop & Weinstine difference.
As a core value, Winthrop & Weinstine takes an energetic, active role in helping clients maximize and grow their brand and trademark presence world wide.

We also work hand in glove with our clients’ advertising/marketing agencies to strategically extend and defend brands and marks across market segments, cultures, national boundaries.
 
Measured strategies that fit your situation
The stakes could hardly be higher. Whether competitors are attempting to trade on your goodwill in the marketplace, diluting the distinctiveness of your famous mark, or flat out infringing on your valuable marks, Winthrop & Weinstine tailors expert legal solutions that quickly resolve the issue with the greatest economic efficiency.

We come fully equipped to aggressively litigate your case all the way to trial when necessary. But we also work hard to obtain extraordinary relief through restraining orders and preliminary injunctions.

The goal is always to prevent damage to your name, your mark, your profitability using all legal remedies available.



Winthrop & Weinstine was named a 2008 Go-To Law Firm® by ALM's Corporate Counsel® magazine in the area of intellectual property.

 
Professionals

Name

Phone

Email

Sharon D. Armstrong
Attorney 
p  (612) 604-6463 
f   (612) 604-6863 
sarmstrong@winthrop.com
Stephen R. Baird
Attorney 
p  (612) 604-6585 
f   (612) 604-6985 
sbaird@winthrop.com
Karen A. Brennan
Attorney 
p  (612) 604-6434 
f   (612) 604-6934 
kbrennan@winthrop.com
Daniel J. Kelly
Attorney 
p  (612) 604-6582 
f   (612) 604-6982 
dkelly@winthrop.com
Michael T. Olsen
Attorney 
p  (612) 604-6718 
f   (612) 604-6818 
molsen@winthrop.com
Susan A. Perera
Attorney 
p  (612) 604-6749 
f   (612) 604-6849 
sperera@winthrop.com
Bradley J. Walz
Attorney 
p  (612) 604-6725 
f   (612) 604-6825 
bwalz@winthrop.com
Articles

July 31, 2010
Bradley J. Walz Comments on Leeds Lawsuit Against Olympus in Biz Journal Article

July 13, 2010
Bradley J. Walz Discusses Licensing, Franchising in Minneapolis/St. Paul Business Journal

June 07, 2010
Bradley J. Walz Guest Blogs About Social Media on TECHdotMN

May 17, 2010
Article by Bradley J. Walz Featured in Upsize Magazine

April 21, 2010
Stephen R. Baird Presents at the Carlson School of Management

April 09, 2010
"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird

January 19, 2010
"Be Careful When Updating Your Firm's Trademark" - Bradley J. Walz

November 30, 2009
Intellectual Property's DuetsBlog Makes a "Splash"

November 17, 2009
Stephen R. Baird Discusses "Trademarking" in Upsize

November 13, 2009
Legal Implications of Branding - Stephen R. Baird

November 09, 2009
Stephen R. Baird's "A Trademark Touch" Cover Story for Brand Packaging Magazine

October 12, 2009
Stephen R. Baird Adapted Blog Post a Featured Article for Thomson Reuters Newsletter

October 12, 2009
Stephen R. Baird Blog Post Featured on ipFrontline

September 21, 2009
Webinar: What Trademark Lawyers Need to Understand About In Re Bose

September 15, 2009
MinnPost.com Article Spotlights Winthrop & Weinstine's Marketing Approach

August 11, 2009
Bradley J. Walz Blog Post Featured Article on ipFrontline

July 23, 2009
Stephen R. Baird's Blog Post Featured on BPCouncil.com

March 30, 2009
Stephen R. Baird Interview on MinnPost.com

December 22, 2008
Stephen R. Baird Featured in Iowa Law E-Newsletter

July 21, 2008
Winthrop & Weinstine Trademark Case Featured in Star Tribune

May 09, 2008
Stephen R. Baird Presents TTAB Rule Changes (Presentation)

May 08, 2008
Stephen R. Baird Presents TTAB's Tough Stance on Fraud (Presentation)

May 01, 2008
Stephen R. Baird Featured in Alma Matter Newsletter

July 01, 2007
"Look Before You Leap!" - Stephen R. Baird

May 01, 2007
"Do I Really Need to Register My Name and Logo? The Short Answer: Really!" - Stephen R. Baird

January 01, 2007
"What's in a Brand? More than Just a Name!" - Stephen R. Baird

May 20, 2006
“2005 Trademark Decisions of the Federal Circuit” – Stephen R. Baird

May 01, 2006
Stephen R. Baird Featured on TTABlog

 
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