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Stephen R. Baird

Shareholder
p (612) 604-6585   f (612) 604-6985 
Education
University of Iowa College of Law, J.D., with high distinction, 1990
University of Iowa College of Pharmacy, B.S., with distinction, 1986
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Stephen R. Baird | Minneapolis Lawyer
Experience
Stephen joined Winthrop & Weinstine, P.A., as a shareholder in 2003 with over a decade of significant experience in the intellectual property arena. He heads the Intellectual Property and Trademark and Brand Management practice groups, and his practice emphasizes trademark law, related unfair competition law and copyright law. Stephen counsels clients on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, Internet domain name disputes, licensing and prosecution. He also handles trademark litigation matters in federal district court and in proceedings before the United States Patent & Trademark Office. In addition, Stephen manages both large and small U.S. and international trademark portfolios for a wide variety of companies. Prior to his experience in law firms, Stephen was the judicial law clerk to Judge Wilson Cowen, Senior Circuit Judge for the United States Court of Appeals for the Federal Circuit.
 
He has represented the following companies in litigation matters in federal court or before the Trademark Trial and Appeal Board:
  • Alliant Techsystems
  • America's Team Properties, Inc.
  • Anchor Bancorp, Inc.
  • Cargill, Inc.
  • Corbond Corporation
  • D'Amico Holding Company
  • DataCard Corporation
  • Digi International, Inc.
  • E.A. Sween Company (“Deli Express”)
  • Ecolab, Inc.
  • Elizabeth Grady Face First, Inc.
  • Fargo Baseball LLC
  • Federal Cartridge Company
  • Graco, Inc.
  • Great Plains Software, Inc.
  • Intermart, Inc.
  • International Trademark Association
  • Jazz Pharmaceuticals
  • Kirchner Corporation
  • KNOCK, Inc.
  • Lifetouch, Inc.
  • Little Six, Inc. (“Mystic Lake Casino & Hotel”)
  • Magnum Research, Inc.
  • Mastercraft Tool
  • McLaughlin Gormley King Company
  • Menard, Inc.
  • Naterra Land
  • Northwest Airlines, Inc.
  • Orphan Medical, Inc
  • Pascua Yacqui Tribe
  • Roche Diagnostics
  • Ryan Properties
  • Robinson Outdoors
  • Sit Investment Associates
  • St. Croix of Park Falls, Ltd.
  • Tactical Gear Distributors
  • Twin Cities Public Television, Inc.
  • U.S. Bancorp
  • Varistar Corporation
  • Vital Images, Inc.
  • VDF FutureCeuticals
  • Walser Specialized Services, Inc.
  • White Pine Capital

Bar Admissions
Minnesota
U.S. District Court, 4th District of Minnesota
U.S. District Court for the Western District of Wisconsin
U.S. Court of Appeals for the Federal Circuit
Community Involvement
  • Minnesota State Bar Association
  • Minnesota Intellectual Property Law Association
  • International Trademark Association
Honors & Awards
  • Ranked as “AV Preeminent” in LexisNexis Martindale-Hubbell’s peer review ratings
  • Attorney of the Year, Minnesota Lawyer, 2011
  • Best Lawyers in America®, 2012
  • Minnesota Super Lawyers®, 2004-2012
  • "Top 50 Trademark Attorneys," Name Protect Trademark Insider, 2004-2007
  • “Top U.S. Trademark Filer #6,” Name Protect Trademark Insider, 2004-2007
  • “CityBusiness’ Forty Under Forty Award,” 2000
  • First Prize, 1992 Brand Names Education Foundation Ladas Memorial Award for Writing Excellence
  • Adjunct Professor, William Mitchell College of Law’s Intellectual Property Summer 1997 Institute
  • Editorial Board of The Trademark Reporter, 1992-1994 & 1998-1999
  • Brief Amicus Committee of the International Trademark Association, 1995-1997
  • Advisory Board for William Mitchell College of Law Intellectual Property Development

Articles & Presentations
Publications
Co-editor. Midwest IP Institute Manual & IP Book 2012 MN: Minnesota CLE, 2012.

Qtd. Hammerand, Jim. “Wiper fluid makers Splash, Power Blast in court.” Minneapolis/St. Paul Business Journal. 24 June 2011.

Qtd. Pribek, Jane. "IP blog makes a splash." Wisconsin Law Journal 25 Nov. 2009.

  • Republished in Minnesota Lawyer, Finance and Commerce

Author. "Before 'trademarking' it, let's sort the terms." Upsize Oct./Nov. 2009, Toolkit: Law sec.: 36.

Author. "True Lies, Trademark Fraud, and the Medinol Detour: The Federal Circuit Reverses In re Bose." Client Times Online (Sept. 2009). Web. <http://image.exct.net/lib/fef811737d6106/d/1/The_Bose_Decision.htm>.

Author. "True Lies, Trademark Fraud and the Medinol Detour." IpFrontline. Pantros IP, Inc., 01 Oct. 2009. Web. <http://www.ipfrontline.com>.

Co-editor. 2007 IP Book. Minneapolis: Minnesota CLE, 2007.

Co-author. “Top Ten TTAB Decisions and Appeals: 2006-2007.” 2007 IP Book. Minneapolis: Minnesota CLE, 2007.

Co-author. “Top Ten Recent UDRP Decisions.” 2007 IP Book. Minneapolis: Minnesota CLE, 2007.

Author. “Look Before You Leap! The Dangers of Not Clearing Brands Before Adoption and Use.” CREATE Magazine July & Aug. 2007: 52.

Author. “Do I Really Need to Register My Name and Logo? The Short Answer: Really!” CREATE Magazine May & June 2007: 52.

Author. “What's in a Brand? More than Just a Name!” CREATE Magazine Jan. & Feb. 2007: 52.

Co-editor. 2006 IP Book. Minneapolis: Minnesota CLE, 2006.

Co-author. “Top Ten Trademark Cases for 2006.” 2006 IP Book. Minneapolis: Minnesota CLE, 2006.

Co-author. “The Top Ten Trademark Trial and Appeal Board Decisions of 2005-2006.” 2006 IP Book. Minneapolis: Minnesota CLE, 2006.

Co-author. “Top Ten Trademark UDRP Decisions: 2005-2006.” 2006 IP Book. Minneapolis: Minnesota CLE, 2006.

Author. “2005 Trademark Decisions of the Federal Circuit.” American University Law Review Vol. 55. Issue 4 (May 2006).

Co-editor. 2005 IP Book. Minneapolis: Minnesota CLE, 2005.

Co-author. “Top Ten Trademark Decisions: 2004-2005.” 2005 IP Book. Minneapolis: Minnesota CLE, 2005.

Co-author. “Top Ten TTAB Decisions and Appeals: 2004-2005.” 2005 IP Book. Minneapolis: Minnesota CLE, 2005.

Co-author. “Top Ten Trademark UDRP Decisions: 2004-2005.” 2005 IP Book. Minneapolis: Minnesota CL, 2005.

Co-author. “The Co-Existence of Trademark Fair Use and Likely Confusion: The Supreme Court's KP Permanent Make Up Decision.” 2005 IP Book. Minneapolis: Minnesota CLE, 2005.

Co-editor. 2004 IP Book. Minneapolis: Minnesota CLE, 2004.

Co-author. “Top Ten Trademark Decisions: 2003-2004.” 2004 IP Book. Minneapolis: Minnesota CLE, 2004.

Co-author. “Top Ten TTAB Decisions and Appeals: 2003-2004.” 2004 IP Book. Minneapolis: Minnesota CLE, 2004.

Author. “Summary Guide to Trademark Law.” Minnesota Continuing Legal Education (2004).

Co-editor. 2003 IP Book. Minneapolis: Minnesota CLE, 2003.

Co-author. “Top Ten Trademark Decisions: 2002-2003.” 2003 IP Book. Minneapolis: Minnesota CLE, 2003.

Co-author. “The Lanham Act's Little Secret about ‘Actual Dilution.'” 2003 IP Book. Minneapolis: Minnesota CLE, 2003.

Author. “Review of the 1999 Trademark Decisions of the United States Court of Appeals for the Federal Circuit.” American University Law Review 49 (Aug. 2000): 1321-79.

Author. “Intellectual Property Fee Agreements.” Fee Agreements in Minnesota. Minnesota State Bar Association, 1996.

Author. “Review of the 1993 Trademark Decisions of the Court of Appeals for the Federal Circuit.” American University Law Review 43 (1994): 1559-83.

Author. “Moral Intervention in the Trademark Arena: Banning the Registration of Scandalous and Immoral Trademarks.” Trademark Reporter 83 (1993): 661-800. (cited in Ritchie v. Simpson, 50 U.S.P.Q.2d 1023(CAFC 199), In re Hines, 31 U.S.P.Q.2d 1685, rev'd on other grounds, 32 U.S.P.Q.2d 1376 (TTAB 1994), 2 J. McCarthy, McCarthy on Trademarks and Unfair Competition, 19:77, at p. 19-133, n.1 (1996), 1 J. McCarthy, Trademark Protection and Practice, 3.04[6], at p. 3-116, n.2 (1996))

Speeches & Seminars
Speaker. "IP Series - Hot Marketing Topics with Trademark and Legal Implications." Minnesota CLE, Minneapolis. 12 Dec. 2011.

Panelist. "Trademark Bullying: Emerging Legal Threat." Strafford Publications. 6 Apr. 2011. Webinar.

Panelist. "Non-Traditional Trademarks: Sound, Color, Shape, Scent and More." Strafford Publications. 8 Feb. 2011. Webinar.

Speaker. "The Legal Implications of Branding." Carlson School of Management. 21 Oct. 2010.

Speaker. "The Legal Implications of Branding." Carlson School of Management. 19 Apr. 2010.

Speaker. "What Trademark Lawyers Need to Understand About the Instant Impact of In re Bose on Allegations of Trademark Fraud." Webinar. ExecSense Webinars. <http://www.execsense.com>. 18 Sept. 2009.

Speaker. “Likelihood of Confusion in the Life Sciences.” Advanced Trademark Law 2008: Trademarks in the Life Sciences Program. Minnesota State Bar Association, Minneapolis, MN. 6 Mar. 2008.

Moderator. “Exploring the Pharmaceuticals and Dietary Supplements Scenario.” Advanced Trademark Law 2008: Trademarks in the Life Sciences Program. Minnesota State Bar Association, Minneapolis, MN. 6 Mar. 2008.

Moderator. “Exploring the Medical Products and Devices Scenario. ”Advanced Trademark Law 2008: Trademarks in the Life Sciences Program. Minnesota State Bar Association, Minneapolis, MN. 6 Mar. 2008.

Co-speaker. “Hunt, Gather, Protect: Brands on the Internet.” Duet Lecture Series. Walker Art Center, Minneapolis, MN. 27 Feb. 2008.

Speaker. “The TTAB's Tough Stance on Fraud.” Distinguished Practitioner Lecture Series. University of Iowa, College of Law. 13 Feb. 2008.

Speaker. “The Legal Implications of Branding.” Distinguished Practitioner Lecture Series. University of Iowa, College of Law. 12 Feb. 2008.

Speaker. “New Rules and Practice Before the Trademark Trial and Appeal Board.” The Eleventh Annual Washington in the Wash Conference. LAIPLA. 30 Jan. 2008. (co-speaker with Administrative Judge Gerard Rogers)

Speaker. “TTAB's Tougher Stance on Fraud in Trademark Applications: Strategies to Mitigate Risk of Cancellation and Invalidation of Marks.” Strafford IP CLE Teleconferences. 29 Jan. 2008.

Speaker. “Niche Practice Areas: One Might Be Right for You.” New Lawyer Experience Program. Minnesota State Bar Association. 10 Jan. 2008.

Speaker. “Trademark Trial and Appeal Board: Significant Rule Changes Just Issued.” Strafford IP CLE Teleconferences. 30 Oct. 2007.

Speaker. “Trademark Trial and Appeal Board: Significant Rule Changes Just Issued.” Strafford IP CLE Teleconferences. 11 Oct. 2007. (Over 500 attendees nationwide)

Speaker. “Trademarks 2007: The Year in Review.” Midwest IP Institute, Minneapolis, MN. 28 Sept. 2007.

Moderator. “Advanced TTAB Practice and Procedure.” INTA Roundtable. Minneapolis, MN. 25 July 2007.

Speaker. “Fighting Online Brand Abuses: Strategies to Police IP Rights and Build Brand Equity on the Internet.” Strafford IP CLE Teleconferences. 29 Aug. 2007.

Speaker. “Niche Practice Areas: One Might Be Right for You.” New Lawyer Experience Program. Minnesota State Bar Association. 9 July 2007.

Speaker. “The Legal Implications of Branding.” SME Sales & Marketing Executives, Minneapolis, MN. 15 June 2007.

Speaker. “Trademark Protection and Internet Advertising: Defending Against Threats From Online Searches, Web site Metadata, and More.” Strafford IP CLE Teleconferences. 25 Apr. 2007.

Speaker. “The Legal Implications of Branding.” Carlson School of Management, University of Minnesota, Minneapolis, MN. 6 Mar. 2007.

Speaker. “The Case for Branding.” Trademark Law 2007: The Legal Implications of Branding Program. Minnesota State Bar Association, Minneapolis, MN. 1 Mar. 2007.

Speaker. “The Art of Naming and Visual Identity Creation.” Trademark Law 2007: The Legal Implications of Branding Program. Minnesota State Bar Association, Minneapolis, MN. 1 Mar. 2007.

Speaker. “The Brand in Balance – Protecting and Building Brands.” Minnesota Entrepreneurs Club, Minneapolis, MN. 13 Feb. 2007.

Moderator. “Legal Issues in Marketing and Advertising.” INTA Roundtable. Minneapolis, MN. 26 Jan. 2007.

"Sights, Slurs, and Insulting Indian Images - Pride or Prejudice: Indian Mascots & Imagery in the United States," Sandra Day O'Connor College of Law, Arizona State University, 20 Oct. 20 2006

Speaker. “Appeals From an Adverse TTAB Decision - Pro-Football v. Harjo and Beyond." AIPLA Annual Meeting. Washington, D.C. 17 Oct. 2006.

Co-speaker. “Trademark Trends and Hot Topics.” Duet Lecture Series. University of St. Thomas School of Law, Minneapolis, MN. 17 Oct. 2006.

Speaker. “ The Year in Trademark Law.” Midwest IP Institute, Minneapolis, MN. 25 Sept. 2006.

Speaker. “Trademark Protection and Internet Advertising: Effective Strategies for Policing and Protecting Your Marks.” Strafford IP CLE Teleconferences. 21 Sept. 2006.

“Sex, Flies and Disparagement: Current Trends in Section 2(a) of the Lanham Act.” The Thirteenth Annual Judicial Conference of the United States Court of Appeals for the Federal Circuit, Washington, D.C. May 1995. (transcript printed in 166 Federal Rules Decisions 574 (1996))

Moderator. “IP Blogs, Web sites and Technology: Three Savvy IP Experts Share Their Secrets of Success.” Midwest IP Institute, Minneapolis, MN. 28 Sept. 2005.

Speaker. “The Year in Trademark Law.” Midwest IP Institute, Minneapolis, MN. 27 Sept. 2005.

Moderator. “Trademark Trial and Appeal Board Year in Review.” Midwest IP Institute, Minneapolis, MN. 27 Sept. 2005.

Moderator. “Best Practices for Trademark Trial and Appeal Board Motion Practice.” Midwest IP Institute, Minneapolis, MN. 27 Sept. 2005.

Moderator. “The Hot Trademark Topics for 2005: A Panel Discussion.” Minnesota State Bar Association, Minneapolis, MN. 4 Mar. 2005.

Speaker. “Making the Case for Federal Trademark Registration.” Minnesota State Bar Association, Minneapolis, MN. 5 Mar. 2004.

Speaker. “Strategic Use of Trademark Trial and Appeal Board Proceedings to Advance Trademark Registration Goals.” Minnesota State Bar Association, Minneapolis, MN. 5 Mar. 2004.

Moderator. “The Trademark Office Insider's Perspective: A Panel Discussion with Three Former Trademark Office Examining Attorneys.” Minnesota State Bar Association, Minneapolis, MN. 5 Mar. 2004.

Speaker. “Revealing the Secrets of Trademark Dilution Law: Victoria's Secret Explained.” Midwest IP Institute, Minneapolis, MN. Oct. 2003.

Speaker. “Got Brands? Understanding the Lifecycle of a Trademark.” Minnesota State Bar Association, Minneapolis, MN. 7 Mar. 2003.

Moderator. “Sound Trademark Advice: Strategies for Rendering Trademark Advice to Non-Lawyers.” Minnesota State Bar Association, Minneapolis, MN. 7 Mar. 2003.

Moderator. “Amendments to Trademark Applications/Registrations: A PTO Perspective.” Minnesota State Bar Association, Minneapolis, MN. 7 Mar. 2003.

Speaker. “Trademarks 101: Fundamentals.” International Trademark Association, Minneapolis, MN. 22 Oct. 2002.

Speaker. “Distinguishing Between Trademark Clearance Opinions and Trademark Non-Infringement Opinions.” Minnesota Institute of Legal Education, Minneapolis, MN. 21 June 2002.

Speaker. “Proving Dilution Before the Trademark Trial and Appeal Board.” Minnesota State Bar Association, Minneapolis, MN. 6 May 2002.

Moderator. “Strategies for Winning Trademark Opposition/Cancellation Actions.” Minnesota State Bar Association, Minneapolis, MN. 6 May 2002.

Speaker. “Seven Secrets for Successful Trademark Enforcement Strategies.” Introduction to Trademark Law Program. Minnesota State Bar Association, Minneapolis, MN. 26 Oct. 2001.

Moderator. “Strategies of Obtaining and Defending Against Trademark Preliminary Injunctions in Minnesota Federal Court.” Hot Topics in Trademark Law Program. Minnesota State Bar Association, Minneapolis, MN. 26 Oct. 2001.

Moderator. “Cyberpiracy and Domain Name Disputes.” Hot Topics in Trademark Law Program. Minnesota State Bar Association, Minneapolis, MN. 26 Oct. 2001.

Speaker. “Fair Use of Trademarks in Comparative Advertising.” Advertising Law Seminar. Minnesota Institute of Legal Education, Minneapolis, MN. Oct. 2000.

Speaker. “Race and Trademarks – Exploring the Reach of Harjo v. Pro-Football, Inc.” Fourth Annual Symposium of the Journal of Gender, Race & Justice. University of Iowa College of Law, Iowa City, IA. Oct. 1999.

Speaker. “Protecting Famous Trademarks from Dilution: What is Actionable and What is Not.” New Directions in IP Law Seminar. Minnesota Intellectual Property Law Association, St. Paul, MN. June 1999.

Speaker. “Protecting Famous Trademarks from Dilution – Exploring the Reach of Section 43(a) of the Lanham Act.” Street Smarts on Trademarks Seminar. Minnesota State Bar Association, Minneapolis, MN. Dec. 1998.

Speaker. “Dilution and the Internet.” Forum on Dilution and Famous Marks for Advanced Practitioners. International Trademark Association, New York, NY. Mar. 1998.

Speaker. “Intent-to-Use Issues in Trademark Litigation.” Mid-year meeting of International Trademark Association. San Juan, Puerto Rico. Nov. 1997.

Speaker. “Inter Partes Proceedings Before the Trademark Trial and Appeal Board.” Spring CLE Stampede. Minnesota Intellectual Property Law Association, St. Paul, MN. May 1997.

Speaker. “Trademark Issues in Advertising and Product Development.” New Product Development and Promotion Seminar. Minnesota State Bar Association, Minneapolis, MN. Feb. 1996.

Speaker. “Section 2(a) Issues in Federal and Common-Law Trademark Rights.” William Mitchell College of Law Intellectual Property Law and Litigation Seminar. Minneapolis, MN. Feb. 1995.

Events
Planner. “The 2007 Midwest IP Institute.” Minnesota State Bar Association, Minneapolis, MN. 27-28 Sept. 2007.

Planner. “The 2006 Midwest IP Institute.” Minnesota State Bar Association, Minneapolis, MN. 25-26 Sept. 2006.

Course Chair. “Emerging Trends and Issues in Trademark Law.” Minnesota State Bar Association, Minneapolis, MN. 3 Mar. 2006.

Course Chair. “Trademark Law 2007: The Legal Implications of Branding.” Minnesota State Bar Association, Minneapolis, MN. 1 Mar. 2007.

Planner. “The 2005 Midwest IP Institute.” Minnesota State Bar Association, Minneapolis, MN. 27-28 Sept. 2005.

Course Chair. “Introduction to Trademark Law and Advanced Trademark Law.” Minnesota State Bar Association, Minneapolis, MN. 4 Mar. 2005.

Course Chair. “Mastering U.S. Trademark Registration Practice.” Minnesota State Bar Association, Minneapolis, MN. 5 Mar. 2004.

Course Chair. “Introduction to Trademark Law and Advanced Trademark Law.” Minnesota State Bar Association, Minneapolis, MN. 7 Mar. 2003.

Planner. “The 2002 Midwest IP Institute.” Minnesota State Bar Association, Minneapolis, MN. 19-20 Sept. 2002.

Course Chair. “The Insider's Guide to the Trademark Trial and Appeal Board.” Minnesota State Bar Association, Minneapolis, MN. 6 May 2002.

Project Team Member. “TTAB Practice for Advanced Practitioners.” International Trademark Association, Washington, D.C. 12 Dec. 2001.

Course Chair. “Introduction to Trademark Law and Hot Topics in Trademark Law.” Minnesota State Bar Association, Minneapolis, MN. 26 Oct. 2001.

Co-chair. “Intellectual Property Rights & Online Marketing.” Law Seminars International, Minneapolis, MN. July 2000.

 

Articles

October 22, 2012
Stephen R. Baird Discusses Role of Social Media in Trademark Bullying Disputes

June 30, 2012
Stephen R. Baird Discusses Claims of “Trademark Bullying”

January 02, 2012
Video: Hot Marketing Topics with Trademark & Legal Implications

October 20, 2011
Opt-Out Protection for Registered Trademarks in New Domain Space

July 25, 2011
"Exposing Two-Face Brands" by Stephen R. Baird Featured on World Trademark Review

July 06, 2011
Video: Stephen R. Baird's Trademark & Brand Talk

June 24, 2011
Stephen R. Baird Discusses Wiper Fluid Lawsuit in Local Business Journal

June 16, 2011
"Taste Infrigement" by Stephen R. Baird Appears in iP Frontline

February 08, 2011
Article by Stephen R. Baird & Susan A. Perera Featured in Minnesota Business

November 12, 2010
Minneapolis/St. Paul Business Journal Features Stephen R. Baird, DuetsBlog in Nov. 12 Edition

April 09, 2010
"Describing Your Brand Can Lead to Legal Troubles" - by Stephen R. Baird

November 30, 2009
Intellectual Property's DuetsBlog Makes a "Splash"

November 17, 2009
Stephen R. Baird Discusses "Trademarking" in Upsize

November 13, 2009
Legal Implications of Branding - Stephen R. Baird

November 09, 2009
Stephen R. Baird's "A Trademark Touch" Cover Story for Brand Packaging Magazine

October 12, 2009
Stephen R. Baird Adapted Blog Post a Featured Article for Thomson Reuters Newsletter

October 12, 2009
Stephen R. Baird Blog Post Featured on ipFrontline

September 21, 2009
Webinar: What Trademark Lawyers Need to Understand About In Re Bose

September 15, 2009
MinnPost.com Article Spotlights Winthrop & Weinstine's Marketing Approach

July 23, 2009
Stephen R. Baird's Blog Post Featured on BPCouncil.com

May 06, 2009
Presentations from Law Firm Alliance 2009 Spring Meeting

April 20, 2009
Presentation from “From the Cocktail Napkin to Copyrights”

March 30, 2009
Stephen R. Baird Interview on MinnPost.com

January 12, 2009
Three Attorneys Featured in Upsize

January 01, 2009
How-To Audio: Stephen R. Baird Discusses Intellectual Property

December 22, 2008
Stephen R. Baird Featured in Iowa Law E-Newsletter

July 21, 2008
Winthrop & Weinstine Trademark Case Featured in Star Tribune

May 09, 2008
Stephen R. Baird Presents TTAB Rule Changes (Presentation)

May 08, 2008
Stephen R. Baird Presents TTAB's Tough Stance on Fraud (Presentation)

May 01, 2008
Stephen R. Baird Featured in Alma Matter Newsletter

July 01, 2007
"Look Before You Leap!" - Stephen R. Baird

May 01, 2007
"Do I Really Need to Register My Name and Logo? The Short Answer: Really!" - Stephen R. Baird

January 01, 2007
"What's in a Brand? More than Just a Name!" - Stephen R. Baird

May 20, 2006
“2005 Trademark Decisions of the Federal Circuit” – Stephen R. Baird

May 01, 2006
Stephen R. Baird Featured on TTABlog

Press Releases
Connect with Steve Baird

  

DuetsBlog
 Steve blogs weekly on the firm's trademark and brand blog, DuetsBlog. Follow the links below to read his posts.
 
Dedicated to bridging the gap between creativity and the law.
Distinguishing the Fictional From the Real: Names and Brands in Television and Movies
Posted on May 24, 2013 by Steve Baird
We have an interesting question to answer, leading us into the holiday weekend, during which I suspect a few movies will be watched by more than a few marketing types and tra...

The Most Famous Bottle Design, Forever?
Posted on May 20, 2013 by Steve Baird
Coca-Cola settled on its famous contour bottle design almost 100 years ago, in 1916, after several years of trials with other far less distinctive shapes (at least under toda...

Uncomfortable Medical Advertisements
Posted on May 16, 2013 by Steve Baird
The colonoscopy has been the butt of jokes among medical procedures for a long time, but it is actually no laughing matter, as the Minnesota Department of Health’s Sage...

The INTA “Trademark Bullying” Straitjacket
Posted on May 13, 2013 by Steve Baird
This past week I’ve been pondering a question of great importance: When might a straitjacket double as a life vest? The answer actually arrived last Monday during INTA&...

It’s Raining Fluid Trademarks
Posted on May 08, 2013 by Steve Baird
So-called “fluid” trademarks are gaining a recent downpour of attention – on Monday INTA wrote about them in the Daily News distributed in Dallas at INTA...

Rapala Billboard Ads Continue to Engage
Posted on May 06, 2013 by Steve Baird
It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement. Judging from USPTO...

OfficeMax’s Rubber Band Ball Brand Symbol
Posted on May 02, 2013 by Steve Baird
OfficeMax has been sporting its friendly and colorful rubber band ball brand signal on billboard advertising and delivery trucks for some time, but yesterday is the first tim...

Trending Now: Washington Redskins Name Change?
Posted on May 01, 2013 by Steve Baird
The possibility of a long overdue name change for the Washington Redskins is trending on Bing at the moment. I’m glad to see the pressure continue to mount. I’ve ...

The Time Needed to Build a Strong Brand
Posted on Apr 26, 2013 by Steve Baird
It’s been a little more than a week, and I still have the FUSE conference on my mind. One of the more entertaining speakers at FUSE was a futurist by the name of Magnus...

Excellent FUSE Panel Discussion
Posted on Apr 22, 2013 by Steve Baird
We thoroughly enjoyed ourselves at the 2013 FUSE Design & Culture // Brand Strategy & Packaging Conference earlier this week in Chicago. Having the privilege of snapp...

 
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