The 2014 edition of “Succeeding as Outside Counsel” by Rob Boddie, cites Winthrop & Weinstine’s IP blog, DuetsBlog, as an example of how blogs can be used for business development. “The blog posts are topical, thoughtful, well-written, and often sprinkled with a dash of humor, making a compelling subject matter all the more attractive to the reader”. Check out the posts on creativity and the law here.
Boddie, Rod. (2014) Succeeding as Outside Counsel: A Lawyer’s Guide to Providing First Class Legal Services from the Client’s Perspective. ABA Book Publishing.