McDonald’s loses Big Mac trademark. Burger King adds ‘Like a Big Mac, but actually big.’

Intellectual property attorney Kyle Kroll was quoted by The Washington Post in an article published February 11, 2019, “McDonald’s loses Big Mac trademark. Burger King adds ‘Like a Big Mac, but actually big.'” The journalist from the Post sought Kyle’s comment on the issue of trademark bullying following his DuetsBlog post, “McDonald’s Big, Super, Good-for-nothing European Trademark Mess.” The post discussed McDonald’s loss of its BIG MAC trademark rights in the European Union after bringing suit against Supermac’s, an Irish fast-food chain.

During his interview with the Post, Kyle argued that the “case doesn’t meet most standard definitions of trademark bullying,” and that “accusations of trademark bullying generally carry more ideological weight than legal significance.”

To read the full article—and find out about Burger King’s new, Big Mac-inspired marketing campaign, click here.